The View

About Us

We believe in simplifying beauty with easy-to-use makeup using skincare ingredients to help you feel and look your best.

Simplify

We take the guesswork out of your beauty routine. Our secret sauce? Beginner-friendly, hassle-free formulas designed with color theory in mind to enhance your natural beauty - we’ll do the heavy lifting, so you don’t have to!

Purposeful

Each product is developed with intention. This means saying no to constant launches and potentially harmful ingredients and yes to, skin-loving cruelty-free ingredients.

Meet Sona

I’m Sona, founder of Persona Cosmetics. My passion for beauty began as a child, inspired by my mom, a hairstylist. After moving from Armenia to Los Angeles at 12, I eventually became a makeup artist, where I realized the power of simplicity in beauty. Having struggled with sensitive, acne-prone skin, I wanted to create makeup that was gentle yet effective. When I started Persona Cosmetics, my goal was to develop easy-to-use products that simplify your beauty routine. We focus on purposeful formulations, using skincare ingredients that are gentle, cruelty-free, and always fragrance-free. I’ve always believed that beauty should make you feel good inside and out, and that’s the heart of everything we do at Persona.

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Backorders will ship in 28 days.
Return Policy

We want to ensure you’ll love your Persona products, so we’ll be happy to help with a return on orders within 30 days of purchase from. Please send us your order # and your reason for returning to customerservice@personacosmetics.com and we’ll provide a prepaid shipping label. Please note we cannot refund the original shipping cost.